The Match interface is also pretty sleek and minimalist, but it’s not as easy to use as, say, Tinder. It utilizes a set of tabs that run along the top of the display — i.e. “matches,” “search,” “viewed me,” and “mixer” — which break up the service’s various functions. It’s not an overly complicated app, but it does take a few minutes to get used to.
Except that the branding is still somewhat disturbing. The men pay for every minute they chat online to a woman, something that it becomes clear is a dangerous part of the business model. The company claims on its website that finding a woman in Ukraine is like "dating a model, but with the values of your grandmother". The men featured in testimonials are sick of western women, whom they insist have forgotten "family values".