It’s very quick and easy to set up and use. The profile creation is pretty standard. You add photos, age, profession, and interests, and you can also specify what you feel like doing, whether that’s taking a walk in the park, seeing a movie, or having a drink. Happn has some nifty integrations — you can use Facebook to set up your profile, hook up your Instagram account to automatically add photos, and add Spotify to see if your musical tastes align.
Except that the branding is still somewhat disturbing. The men pay for every minute they chat online to a woman, something that it becomes clear is a dangerous part of the business model. The company claims on its website that finding a woman in Ukraine is like "dating a model, but with the values of your grandmother". The men featured in testimonials are sick of western women, whom they insist have forgotten "family values".