Anastasia International, while not directly colluding in the scams, runs a highly profitable business model that allows them to flourish. While real and lasting liaisons do occasionally form through the site, more often it only serves to increase the concentric circles of mistrust, disappointment and heartbreak for all involved. Anastasia insists that it weeds out scams whenever it finds them, and has banned some women from the site. It also says it will reimburse clients who fall victims to scams, and provides advice on how to avoid them.
Except that the branding is still somewhat disturbing. The men pay for every minute they chat online to a woman, something that it becomes clear is a dangerous part of the business model. The company claims on its website that finding a woman in Ukraine is like "dating a model, but with the values of your grandmother". The men featured in testimonials are sick of western women, whom they insist have forgotten "family values".