Todd, who had not succeeded in finding his other half at home, had something of a compulsive side to his personality. He spent months methodically whittling down 1,500 possible brides on Anastasia's site to two top candidates. He then spent thousands of hours and thousands of dollars chatting with them online. Things were going swimmingly with both women. He assumed that his trip to Odessa would involve picking the one he liked most and taking her back with him. But when he arrived, neither of them answered his calls.
Except that the branding is still somewhat disturbing. The men pay for every minute they chat online to a woman, something that it becomes clear is a dangerous part of the business model. The company claims on its website that finding a woman in Ukraine is like "dating a model, but with the values of your grandmother". The men featured in testimonials are sick of western women, whom they insist have forgotten "family values".