Todd, who had not succeeded in finding his other half at home, had something of a compulsive side to his personality. He spent months methodically whittling down 1,500 possible brides on Anastasia's site to two top candidates. He then spent thousands of hours and thousands of dollars chatting with them online. Things were going swimmingly with both women. He assumed that his trip to Odessa would involve picking the one he liked most and taking her back with him. But when he arrived, neither of them answered his calls.
Within the first three hours of signing up, Happn welcomed me with 68 users it said I had crossed paths with, even though I hadn't left my apartment all day. It might be helpful if you're looking to date your immediate neighbors (or Uber drivers), but I struggle to see why this is much of a draw when competitors like Tinder already show the distance between you and other users. Frankly, if I saw a cute guy in a coffee shop, I'd rather just approach him than check if he's on Happn. The app seems designed for people who don't want to use online dating but who also don't want to approach people in real life. Pick a lane.
Except that the branding is still somewhat disturbing. The men pay for every minute they chat online to a woman, something that it becomes clear is a dangerous part of the business model. The company claims on its website that finding a woman in Ukraine is like "dating a model, but with the values of your grandmother". The men featured in testimonials are sick of western women, whom they insist have forgotten "family values".
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